L’IDÉE (French) // translation ; The Idea Pronunciation ; “L’ee – Day “A WOMAN OF MULTIPLE LAYERS”

Feminine / Soft / Strong / Confident / Empowered / Vulnerable / Inspired.
An expression of divine femininity.

L’IDÉE WOMAN is an Australian concept brand with a sustainable focus, exploring the art of pleating on the female form. Founded in 2019 by Breeana Smith and Iuliia Levdokymenko, L’IDÉE WOMAN harnesses the magic that transpires when light dances on pleats, captivating the drama of fluidity in motion. Each style is a carefully curated piece of art, designed to evoke emotions of romance amongst those surrounded by it. Dress up, dance the night away…it’s time for a soirée!