‘NOW MORE THAN EVER, WE’RE HAVING FUN WITH THE BOUNDARIES BETWEEN SMART AND CASUAL.’
Founded in 2018 by seasoned international model Oliver Cheshire and experienced manufacturer Toby Watkins, CHÉ Studios set out to combine style with substance from day one.
CHÉ specialises in contemporary, sustainable leisure wear and swimwear that deftly blends West Coast cool with Cote D’Azurian sophistication.
Deconstructed, but not without a tailored edge, CHÉ is every bit as beach-ready as it is bar-friendly. Inspired by fashion’s golden eras, CHÉ is classically old-school, but undeniably forward thinking.
CHÉ is classic styling for the modern man.