Yuzefi’s distinct visual DNA is the result of founder Naza Yousefi’s extensive industry experience and cross-disciplinary approach to design. Launched in 2016, Naza was inspired by forms and craftsmanship know-how borrowed from the world of interiors and artefacts.

Marking out a place for a new take on leather goods, Yuzefi’s unique aesthetic is a mélange of leather craft techniques previously overlooked in handbag design. Meticulously developed and handcrafted in London, the instantly recognisable styles have been a cult success with press and influencers worldwide, cultivating a following for the brand’s diminutive yet versatile range of bags.

Yuzefi products are available from leading international retailers including Net-a-Porter, Selfridges, Le Bon Marché and Lane Crawford.


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