Contemporary menswear label Wax London creates considered and functional clothing, from casual Made in London tailoring to minimal jersey pieces. The brand reimagines classic workwear using modern finishes and technical fabrics, while the name and approach to design, reference British outerwear traditions. This, paired with a Scandinavian nonchalance, is a derivation of both Wax London founders Rich and Tom’s West Country background and Steffy’s upbringing in Sweden.
Wax London aspires to bring about change through good practice, and by learning from and listening to their community of producers. Strong, ethical relationships with factories in Turkey, Italy and the UK means Wax London is involved in the process every step of the way to ensure standards are high and employees are treated fairly. Each season they produce a hero piece, the profits of which go to a charity working in the countries where the piece was manufactured.
Wax London is committed to producing covetable, wearable clothing for a global community that begins with their friends. Their aim is to celebrate the diversity ubiquitous in British culture and uphold the brand’s pillars of culture, quality and honesty.