While the days are kept busy and one’s free time becomes fleeting, finding the hours to keep active and stay fit is put on the back burner. THE UPSIDE strives towards the philosophy of a healthy lifestyle made attainable through activewear that is informed by fashion without abandoning functionality.
Living between New York and Hawaii and practicing yoga daily, THE UPSIDE’s Founder Jodhi Meares identified a gap in the market for activewear informed by fashion. THE UPSIDE’s early ethos laid in establishing a bold brand that catered to sartorially sophisticated and time savvy individuals who led demanding lives but cherished their training. THE UPSIDE was born to fill that void for men and women alike. Now 4 years old, the Sydney based brand has earned its place as one of the top activewear labels in the global market without abandoning functionality or premium style.