SHONA JOY is the eponymous label of Shona Joy Thatcher, based in Sydney, Australia.
Shona founded SHONA JOY in 2000 selling her deigns at the iconic Bondi Beach and Paddington markets. From humble beginnings, Shona received her first big break designing a capsule collection of hand painted tee’s for Belinda Seper’s Corner Shop in Paddington. So popular were her designs, “Christy Turlington, while on a trip to Sydney, ended up buying one in every colour!” Soon after, SHONA JOY was being stocked in multiple fashion boutiques around Australia.
While it may have been the quintessential tee that thrust SHONA JOY into the international fashion arena, SHONA JOY is most renowned for consistent feminine silhouettes, unique hand designed prints and distinctive colour palettes; all with a hint of 70’s bohemian glamour embodying today’s modern woman.
With 5 ready-to-wear collections released each year, SHONA JOY is now carried by premium retailers across Australia and overseas, with an esteemed list of global department stores and boutiques including; Harrods, Neiman Marcus, Revolve, Intermix, David Jones, Harvey Nichols and Bloomingdales.
Aspirational yet accessible, the brand is well loved for it’s ability to seamlessly cross boundaries between luxury fashion, occasion wear, and dressing today’s modern bride squad.
SHONA JOY remains an independent Australian label, powered by a passionate, close-knit team of 35 who love coming together each and every day to create clothes that celebrate all women.