Based in London and designed by Central St Martin’s graduate Rachel Shaw, RUIFIER is jewellery for all occasions, using the highest quality materials and craftsmanship. RUIFIER has found success worldwide and is stocked in Colette, Luisaviaroma, TsUM, Bergdorf Goodman, Lane Crawford, Restir and Boon the Shop among others. Celebrity fans include Lily Allen, Zoe Saldana, Reese Witherspoon, Ellie Goulding and Amy Poehler.

RUIFIER has two different sides, each reflecting elements of Rachel’s inspirations. RUIFIER London looks to Rachel’s many travels around the world, from geometric city skylines and rays of light to natural landscapes. Featuring interactive designs that can be stacked and interlocked, the 18ct gold collections each redefine fine jewellery with a modern twist.

The RUIFIER Visage Line is a characterful range of jewellery inspired by Rachel’s dog Taiki, who’s ability to make her smile spurred her on to create designs that have the same effect. The Visage line uses a wide range of materials, from sterling silver to 18ct gold, to create a family of bright characters. The smiles have proved to be a hit globally and the Visage Friends are a particular favourite to give as that special gift on various special moments. With brightly coloured cord they can be worn by everyone for any occasion, dress them up with evening gowns or even keep them casual with sportswear, worn by women, men and children alike, these happy faces make it possible for everyone to carry a smile with them wherever they go.


International Sales:
Hoda Shahzadeh

Asia Sales:
Jiwon Kim