Founded by philanthropist, producer and former fashion PR Noelle Wolf, the eponymous London-based brand is set to rewrite the modern woman’s relationship with lingerie and active wear. Wolf’s passion for design started as she began to amass a personal collection of new and vintage pieces discovered on trips around the world. Her desire to arm women with something entirely intimate that would inspire and encourage them; as the first thing they put on in the morning, as well as when in the gym or out and about, compelled her to launch the line.
Created in a new era of female empowerment, Noelle Wolf aims to offer a boldly contemporary alternative to both the designer lingerie and activewear markets. Women are now in search of underwear and activewear that is first and foremost designed for them — not conceived under the male gaze.
A new era demands a new approach: intelligently designed for the mind as much as the body, the 80-piece lingerie and 24-piece active collections celebrate the woman who dresses for herself first. The brand’s design signature is contemporary yet timeless, informed by richly diverse influences — from the worlds of art and design, to literature and architecture. Further inspired by a host of iconic women of substance, among them writers, thinkers and artists, the spirit of the brand is considered, confident and at ease.
Lingerie and Active, reimagined, redefined and retold.
UK, US & INTERNATIONAL SALES