Lucky Chouette was founded in 2009 by creative director Jaehyun Kim. Launched in Fall Winter 2012, Lucky Chouette is a Korean streetwear label with a playful twist. Working with unique graphics and artwork, the brand has created a distinctly youthful yet feminine style.
Derived from the French word meaning ‘owl’, Chouette, a symbol of good luck, has become a central theme for the brand. Lucky Chouette plays on this concept by subtly introducing a new Owl character each season, which corresponds to the collection and can be collected by their customer.
After 5 successful years retailing within Korea, Lucky Chouette will now be introduced for the first time to the International market. We look forward to showcasing this Fall Winter 17.