26–28 Ely Place
London EC1N 6TD

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New York

37 East 18th Street
5th Floor
New York NY 10003

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Los Angeles

860 Los Angeles Street
Suite 635
Los Angeles CA 90014

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Seasonal Showroom

Galerie Joseph Turenne
116 Rue de Turenne
75003 Paris

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Seasonal Showroom

Corso Venezia, 6
20121 Milano

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It’s Now Cool

Born in Bondi Beach, It Now Cool was created by Josephine Clough after spending years photographing the worlds most elite models. Bred from a love of 90’s beach culture and silhouettes, offering sexy minimal silhouettes as well as shapes that offer greater coverage for every woman in mind.

After launching wholesale this year in the US, It’s Now Cool has partnered with top tier accounts Revolve and Free People and is now looking to expand distribution into the international market.

International Sales

US Sales

Links / @itsnowcool