For AW18 Griffin continues to pioneer experimental design and fabrication whilst mixing sportswear, high fashion and military influences.

Comprised of directional outerwear pieces, the AW18 collection unites utilitarian sensibilities with luxury fabrication and technical functionality. Garments are reversible, feature detachable collars and materials are combined to blend warmth and water resistance, whilst colour and proportion remain true to the classic Griffin DNA – boldly mixing technical fabrics with high fashion proportions and military detailing made to seamlessly work in both urban and rural environments.

With over 20 years in the industry, Jeff Griffin continues to deliver experimental ranges for brands globally as well as for the mainline Griffin that is stocked internationally. An evolving force within fashion, Griffin moved from their concept store on Portobello Road and developed a new design studio and eco-retreat Loveland Farm, based on the Atlantic Coast. Loveland Farm is an organic extension of the Griffin brand – both share the same DNA that naturally embraces the outdoors and experiences the outdoors provides. Dedicated to sustainability through lifestyle and design, Griffin and Loveland value craftsmanship and transparency which is now authentically reflected in not only product, but the experiences that Loveland Farm offers.

For over 15 years, Griffin continues to manufacture its mainline collections in Italy, the same factory as Prada, Moncler and Fendi. The superior quality of Italian craftsmanship is unparalleled, whilst the fabrics we use from Majocchi in Lake Como feature the best technical membranes available on the market, which are used by the British and Italian military. Griffin has interjected the well-recognised Woolwich red and black buffalo check, sourced from Pennsylvania. Griffin are purveyors of only the most authentic fabrics, and to us, the fabrics story is just as important as its composition and look.


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