Faithfull the Brand

Faithfull was born in 2012 after our founders saw the need for a new fashion label that would fit with their diverse lifestyles and well worn suitcases. Sarah and Helle set out to create a range of pieces that they could wear off-duty, on travels and feel both beautiful and comfortable at the same time. What started as an idea has evolved to a global brand with a cult following. Today, Faithfull is know for its unique pieces, vintage inspired prints, hand-made garments, flattering shapes every day pieces made for chasing the sun. Women around the world look to Faithfull for their clean and simple off-duty wear and incredibly inspiring campaign imagery that transports them from their everyday to a holiday frame of mind. This is the core of the Faithfull brand and its essence is apparent in every collection.

Each Faithfull garment is carefully designed, sourced and produced in Bali, Indonesia, by using handmade techniques such as hand-dying and hand-printing. The brand maintains close relationships with all of local factories and employees after having worked directly with them for almost a decade. Production processes are both considered and ethical, and the team visits the factories weekly to check on production. As Faithfull continues to scale, it continues to help local factories grow and support the community and Bali’s economy from within.