Cou Cou

We’re redefining daily underwear for a new generation of women by bridging that gap between our lingerie and underwear drawer. Our mission is to reclaim the narrative of our intimates, reduce the environmental impact of our most-disposed-of garment and celebrate our embodied female experience, everyday.

Our Core Collection reimagines classic styles, providing you with elevated, intimate essentials that don’t compromise comfort for cuteness. We design our pieces for longevity, with the goal of not only making us feel cute and comfy everyday, but taking responsibility for the entire life cycle of our undies. We make your Cou Cou’s with 100% GOTS Certified Organic Cotton and French lace, so that you can simply remove their trims and pop them in the compost once it’s time to part ways with them.