With over 16 years of experience in the fashion industry and a successful internationally-recognised brand under her belt, Cor Founder, Asha Kai set out to start her newest business venture. As a native California resident and a mom of two, Asha was on a mission to be the healthiest and fittest version of herself. She wanted to create a legging which was as functional as it was fashionable – giving her the extra support she needed with any activity thrown her way. After having tested multiple brands she realised there was nothing on the market that was both functional and fashionable. Asha teamed up with her longtime business partner and life partner to create a brand utilising the most cutting edge technologies available today. Together they developed a product that is purely unique to the fashion space – using lasers, digital printers, and bonding technology, Cor was born.