CHAMPION REVERSE WEAVE WOMEN
Formed in 1919 as the Knickerbocker Knitting Company by Abe and Bill Fainbloom. The company pioneered the manufacture of heavy duty cotton products, used primarily for warming up and down by athletes who had historically used lightweight day attire for sporting activities.
In the 1940s the company changed its name to Champion Knitting Mills and became market leaders in sporting cotton apparel.
In 1952 they patented their Reverse Weave heavy cotton knitting process, essentially knitting the cotton backwards they found the solution that avoids vertical shrinkage. This gave the garment more durability wash after wash, cornering the US sporting market.
Through this sporting association Champion was adopted by many of the US Hip Hop and Rap pioneers through the 80s and was influential in European club culture in the 90s. Champion has remained a staple wardrobe, leading to collaborations with Supreme and most recently Vetements which have reinvigorated the brands premium marketspace.
Following on the success of the men’s collection, Champion have launched a women’s range for AW16 using the iconic Reverse Weave fabric and classic shapes which have been reworked for a more feminine fit.