The brand:

– the label to identify with, since 2017
– a contemporary category business for a fluid era
– issues of tees and shirts for all the sexes
– classics loaded with new sexuality
– agile: on-season collections are issued bi-monthly

Geoffrey J. Finch:

– hails from Toowoomba, Australia and has been based in east London since 2004
– directed meteoric growth on Topshop Unique as Creative Design Consultant
– honed his craft as Creative director of cult label Antipodium
– is the son of a dressmaker and took the back door to fashion
– recontextualises familiarities, juxtaposes and plays with associative meaning

Key stockists:

– Selfridges
– Hypebeast


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