Aries – created by Sofia Prantera, Fergus Purcell and Luca Benini – is a contemporary womenswear label inspired by the anti-consumerist youth movements of the second half of the 20th century, and to whose ethos its creators subscribe. Sofia wanted Aries to be a return of the 80s sensibility where streetwear was fashion and vice versa; “I decided to study fashion influenced by the anti-fashion streetwear approach of designers like Vivienne Westwood, Body Map, John Galliano and Katherine Hammett, and of magazines like The Face and i-D. Now streetwear is dominated by big, profit driven companies and all creativity and unconventional approach to design is lost.”
Patterns are made in-house and garments are hand printed and hand dyed in the Aries studio. Fit is at the forefront of the Aries design process, going against conventional pattern cutting rules to create original shapes – achieving simplicity without sacrificing originality. “I love the way in fashion a product is created with first hand experimentation; this is almost impossible working within the constraints of a casualwear brand where schedules are tight and garments are rushed through the production process.” High ethical standards of production are a first concern with Aries, and all cloths and fabrics are produced and sourced in Italy and the UK.